Outages for Blackberry users spread worldwide October 12th causing numerous complications for users, as well as the Blackberry company. This is an ongoing problem, as stated by author, Peter Svensson who wrote the article, “ Blackberry outage Spread to North America,” in which concerned Blackberry users due to interruptions and delays within cell phone use. With an outage of email, messaging and Internet services on Blackberry phones the evening before the iPhone 4S launched, millions of customers were angry for the delays. Author Svensson writes, “ They are not doing anything that is competing with Droid and iPhone products.” Therefore, competition between phone companies has diminished due to Apple’s highly efficient software recently released that “actually” works.
As a reader of Svensson’s article, I thoroughly believe these complications shall be dealt with. It is unacceptable for outages to occur frequently and last for 24 hours or even a few days. Media and cell phone utilization, in particular, is a habit that has become a way of living and without being able to call, text, or keep in touch with friends and family when necessary, media users are now more likely to switch to other phones with better quality services such as the iPhone or Droid due to this problem. After apologizing to customers for the mishandle Blackberry users have become strenuous on the company to fix these issues to ensure better quality and efficiency for customers. In conclusion, I know that the Blackberry company made a mistake within their RIM software, but this should be taken care of soon, or consumers may sooner or later no longer want their products.
Here is the article link : http://www.businessweek.com/ap/financialnews/D9QB2KB81.htm
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